Seasonal collection magazines. The front illustration has been retaken from famous vintage South of France postcards and re-painted inserting real Façonnable silhouettes. A smart idea that communicated in an elegant and arty way the link between Façonnable’s origins and its contemporary style. The choice of using sketches to illustrate the collection, underlined the attention to detail, the quality and the craftsmanship.
This concept was used for the five consecutive seasonal issues and declined for other materials such as invitations and other collections tools. It communicated a bold and effective message: A timeless and contemporary style with an understated appeal.
A3 size format. Use of a light uncoated newspaper paper.