Synonymous with sportswear chic since 1950, Façonnable has been working alongside Branding by Design to bring the brand to life within the digital space.
The site represents a good balance between lifestyle and products. Photography and products play a large role leaving the design and layout intentionally minimal and functional to enhance the user experience and usability. Detailed filtering options are available across all listings pages.
Multiple views as well as multiple zooms provide an almost un-paralleled immersion into product details, all geared to guide the customer to making the right selection online. The encapsulated checkout was developed to meet all best practice guidelines providing a smooth experience all the way to the final purchase.
Branding by Design created a number of homepage executions and promos to allow the client to more fully control internal promotions and different features: whether it’s a solo campaign or for a more seasonal focus with multiple points of entry.
The Navigation Bar matches the one of the Corporate site ensuring continuity and consistency between the two separate sites.