The Asprey Christmas catalogue represents a much more modern and stylish tool. The shiny, bold and fun concertina unveils a fashion show of unique collection Asprey pieces in the London background – the hometown of the brand. It is a discovery journey that captivates the consumer curiosity in an amusing way.
The concertina was designed using existing shots, adding small graphical elements, mixing sketches with photography and playing with proportions. A blend of design styles that well express the spirit of artistic adventure in the craft, tradition and modernity of the brand. For this project we preferred using a thicker and glossy paper printed with a mix of the most sophisticated techniques: hot foil, embossing, de-bossing and a special silver foiling that gave a three dimensions look to the products as they are jumping out of the page.The products remain the main protagonist in the page with a bold yet elegant and clean cut.
Semplicity and modernity was key to this project.
16 pages – Concertina fold