Asprey 225 Anniversary

Asprey 225 Anniversary

This mini brochure was especially created for the newly “coat of arms” collection developed by Asprey to celebrate their 225th anniversary.

The new and distinctive “coat of arms” was granted to the company in recognition of the 225 years of ongoing commitment for unique craftsmanship and luxury, by the prestigious English college of arms.

Graphically the coat of arms symbol is illustrated on each page discreetly but firmly. The white boarder and the pastel coloured backgrounds give the right outline frame to the products which remain the only protagonists. We used a tissue like printed paper at the beginning and at the end of the brochure to simulate the fabric used for the collection and to give a sense of embracing and craft to the brochure. The uncoated paper used for the inside pages communicates a sense of hand-sketched design and tradition which are at the heart of this collection.

The semi-hard cover printed in relief with the coat of arms design, increased the sense of touch and brand identity. A new font was introduced for this brochure which better expressed the spirit of this collection.

The overall simplicity communicates great style and sophistication true to this brand.

18 pages – brochure for the 225th anniversary collection

Services used:

Art direction, Graphic Design