As a follow on of the SS advertising, the Autumn-Winter campaign maintains the same style but with a bolder and imposing character. The intention is to focus only on few key products replacing the creation of suggestive scenes.
The clean compositions clearly show all the refinement, style and attention to details which characterize all Asprey designs.
The need to communicate a more memorable product statement was also supported by the use of more wintery coloured backgrounds which perfect meet the collection.
As well as a press campaign, in double and single, that ran across leading fashion and lifestyle titles, we created retail materials which rolled out globally across Asprey’s own stores, in windows and POS.
The “box logo” worked as an icon increasing the overall brand awareness – colour and pattern remain memorable.
5 subjects – Photograpy: Erwan Frotin